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Learn best practices and find inspiration with expert tips and insight from iStock’s top creatives.

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How to Use VisualGPS Insights to Influence Your Digital Marketing Strategy

5 min read
What are royalty-free images? What's the best way to use them? Are there different types? Here we review the basics for beginning designers and pros alike.
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Royalty Free Images for Commercial Use Guide

11 min read
VisualGPS Insights logo over a search page.
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How to use VisualGPS Insights to inform your SEO strategy

6 min read
Learn why video is a must in any creative strategy and how it can drive serious ROI. Licensing video on an ongoing basis couldn't be easier with iStock.
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Why Video is a Must Have for Any Creative Strategy

6 min read
A young woman listens to music from head headphones with an image of a crowd of people at a concert to the right of her.
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How to Find Background Music and Sound Effects for Videos

4 min read
A collage of imagery, featuring a father taking care of his child while working from home, a woman hugging her dog, and an illustration of ice cream.

Curated Galleries: Friendship Photos, WFH Images, and Abstract Backgrounds

4 min read
Store associate helps a woman a clothing store

Featured iStock Exclusive Artist: Pixdeluxe

4 min read
Woman buying a basil plant at a vegan shop.

Featured iStock Exclusive Artist: Tempura

5 min read
A group of friends laugh together at lunch on an restaurant patio

Featured iStock Exclusive Artist: SDI Productions

5 min read
Abstract video of colorful acrylic paint and oil bubbles moving around
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7 Unique Ways to Use Stock Videos in Your Projects

5 min read
Male rock climber helps his friend get to the mountain top.

Featured iStock Exclusive Artist: Simonkr

5 min read
We asked Rich Legg, an iStock contributor and image inspector for his expert insight into how stock imagery can help you send a more authentic message.

Ask the Expert: 5 Tips from an iStock Photographer on Using Imagery to Meet the Moment

4 min read
See how iStock contributor JanieCbros draws viewers in with their technically and visually stunning work.

Featured iStock Exclusive Artist: JanieCbros

4 min read
Young man exploring a new mountain area at sunrise. He is traveling alone in a beautiful sunny day.

Featured iStock-Exclusive Artist: FilmColoratStudio

5 min read
Father and son playing on the beach at sunset
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Access All iStock Content (Including Video) with One Simple Subscription

3 min read
iStock awards $20,000 to aspiring filmmakers across the globe as part of first-ever creative competition, “One-Minute Films: Resiliency
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iStock Awards $20,000 to Aspiring Filmmakers as Part of First-Ever Creative Competition, “One-Minute Films: Resiliency”

5 min read
Find out how the editing team at iStock curates imagery and helps you find the perfect stock image or video.

Ask the Expert: How iStock Curators Give Your Projects a Leg Up

5 min read
iStock has grown over the past 20+ years as a leader in the visual industry. Learn about how our key milestones can help you achieve creative success.
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A Brief History of iStock, and What It Means for Your Work

4 min read
Visual trends are ever-changing, but they aren’t changing on their own. Read on to find out how iStock curates images and how to keep your content fresh.

How iStock Curates the Best, Most Relevant Images for Your Creative Work

4 min read
Composite images are created by combining two or more images together. Follow our dos and don’ts of composite images and learn how to use them for projects.
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How Combining Photos Into Composite Images Can Help Your Creative Process

5 min read
Learn how to repurpose licensed images from iStock to get the most bang for your buck.
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4 Ways to Maximize Your Creative by Repurposing Licensed Images

5 min read
A small business owner and florist proudly stands in her flower shop as she works on a floral arrangement

4 Expert Tips to Help You Authentically Portray Women in Campaigns

3 min read
We sat down with Andre Jolicoeur, an iStock Exclusive Illustrator, for insider tips on how to best integrate illustrations into creative projects.

Ask the Expert: 5 Design Tips from an iStock Illustrator

4 min read
At iStock, we’re making it even easier to find the diverse content that your consumers want to see with our new age and ethnicity search filters.
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Search Update: How Age & Ethnicity Filters Make Your Projects More Inclusive

3 min read
Valentine’s Day is here and the images, videos, and illustrations used in your marketing can help you better connect with your customers.
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Choosing Valentine’s Imagery Your Customers Will Love

4 min read
Vector graphics make a statement that catches the eye and your viewer’s attention instantly. Learn about the different types of vectors iStock offers.
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How to Use Vectors in Your Next Marketing Project

4 min read
Download our PDF eBook and checklist to learn how to create a bold, branded visual language for your business without ever having to leave iStock.
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eBook: Visual Identity 101 – How to Create a Stellar Look and Feel for Your Brand

3 min read
For freelancers in any field, a stand-out portfolio is key. Discover how and why you should make the most of visuals in your portfolio.
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Ask the Expert: How to Optimize Your Freelance Portfolio

5 min read
Discover what you're missing out on if you're not investing in quality stock footage and learn how iStock's collections can make the most of your project.

Stock Videos: When & Why to Use Them

4 min read
During turbulent times, marketers should use seize the opportunity to strengthen business, content, and visual strategies. Discover where iStock can help.

Pivoting Your Brand Strategy During a Crisis

5 min read
COVID-19 has impacted consumer behavior and brands across the board. Follow these steps to learn how iStock can help you make the most of what you have.

COVID-19’s Impact on Your Advertising Budget

5 min read
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Curated Content: Mental Health & Wellness

3 min read
Your one stop shop for all things typography and the different iStock licenses you'll need, depending on your project.
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3 Projects Perfect for iStock Typography (and the Licensing You’ll Need)

4 min read
Meet one of our iStock contributors, Kristian Sekulic, a Serbian photographer who focused on nature and wildlife photography before exploring stock imagery.

Featured iStock Exclusive Artist: Kristian Sekulic

5 min read
Check out our helpful tips and curated selections for your image and video needs so you can set your holiday-season projects up for success.
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Curated Videos and Imagery: How to Prep Your End-of-Year Holiday Campaigns

3 min read
Even though it may feel like everything has been put on pause, the need to share stories hasn’t. In fact, it may be more important than ever.

Getting Creative With Your Storytelling When the World Is on Pause

5 min read
In this roundup of collections, we’ll share five of our latest curated boards, including pandemic footage, that will bring a bold edge to your brand.
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Curated Galleries: The Latest, from Videos to Illustrations

3 min read
Find powerful imagery that isn’t tone-deaf to the current situation to make your creative work ring true with your audience.

6 Tips for Finding Powerful Stock Visuals During a Crisis

5 min read
It's important for your imagery to reflect the current pandemic. Avoid coming off as tone-deaf in your brand's marketing campaigns with these tips.

Refreshing Your Marketing Campaigns in the Age of Coronavirus

4 min read
Having diverse imagery is important, but are you using the right search terms to find them? Use iStock's tips to help make your content feel authentic.

Search Terms That Will Help You Get Authentic Imagery

3 min read
Consumers are becoming more diverse and marketing campaigns should reflect them. Here are factors to consider when making your visual content more diverse.
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The Importance of Using Diverse Imagery in Campaigns

4 min read
Unnatural stock imagery can distract from your overall project. Use these tips to find stock imagery that feels real and helps connect with your audience.

How to Choose More Authentic, More Engaging Stock Imagery

4 min read
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How to Choose an iStock License for Your Project

3 min read
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Tailor Your Visuals to Your Customer’s Needs: 4 Trends to Tap Into in 2020

5 min read
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How iStock Credits Work and What You Can Get

3 min read
Learn about iStock credit packs, then stock up and use them whenever you need high-quality images, illustrations, or videos for your next project!

3 Simple Steps to Using iStock Assets

3 min read
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The Ultimate Marketing To-Do List for Small Businesses

6 min read
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How to Connect With Your Audience During COVID-19

4 min read
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Bring Your Vision to Life with iStock

3 min read
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Curated Galleries: Video That Engages Your Audience

3 min read
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When You Search by Image, Your Picture’s Worth a Thousand Words

3 min read
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How iStock Search Helps You Find the Best Possible Image

5 min read
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Curated Gallery Spotlight: What’s New on iStock Right Now

3 min read
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Featured iStock Exclusive Artists: PixelCatchers

4 min read
Photo of a young woman rearranging plants in her rooftop garden
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Keep It Fresh: Use New Visuals to Stay Relevant

4 min read
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5 Situations When Boards Can Save the Day

4 min read
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URGENT: Images Needed for a Presentation, ASAP.

3 min read
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Top 3 Reasons Designers Keep Choosing iStock

5 min read
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Want to Win Fans and Boost Online Performance? Make it Real.

4 min read
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Featured iStock-Exclusive Artist: Milijan Marinovic

4 min read
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Bring Your Website to Life with Great Imagery

4 min read
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5 Steps to Creating Successful Seasonal Marketing Campaigns

5 min read
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Video Marketing – Elevate Your Brand to the Next Level

4 min read
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6 Ways iStock Takes You From Concept to Creation

5 min read
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To Use or Not to Use: Know Your Image Usage Rights

4 min read
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Slow The Scroll: How to Choose The Best Social Media Images

5 min read
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4 Reasons Licensing Stock Photos is Better than Getting Them for Free

6 min read

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