iStock Blog

Learn best practices and find inspiration with expert tips and insight from iStock’s top creatives.

Industry Trends

Industry Trends Resources

Stay on top of the latest industry news and learn what connects to your customers using our top tips for design trends—informed by the leading creatives and art directors at iStock and beyond.

Conceptual illustration about education showing a people with chat bubbles above their heads

Creative Trends + From Our Experts

Current and Emerging Vector Trends for 2023

4 min read

Discover the basics of color psychology and learn to combine colors like a pro to attract and engage your audiences and keep them coming back.

The Essential Guide to Using Color in Marketing and Branding

5 min read

Design

4 Website Background Ideas for 2022

8 min read

Digital Marketing

How iStock Can Help Keep Your Brand Fresh on Social Media

7 min read

Earth Day (April 22) is a reminder that sustainability is a major force in American consumers’ decision-making; here's how to convey a more empathetic world.

Creative Trends + From Our Experts

Three Tips for Visualizing Sustainability in a More Empathetic World

4 min read

Specialized marketing tips by industry for small businesses to connect to target audiences more efficiently.

Creative Trends + From Our Experts

Tips for Small Business Marketers

3 min read

Creative Trends

How Imagery Has Evolved in the Past Decade (and What It Means For Your Work)

4 min read

Learn how to adapt your marketing strategy to effectively target Millennials’ willingness to support their local shops.

Creative Trends

How small businesses can adapt their marketing strategy to effectively target Millennials during the pandemic

4 min read

Learn more about how due to the coronavirus pandemic, more brands are using

Digital Marketing

40% of Marketers Now Use Shoppable Video Ads, Underpinning “Storeless” Economy

4 min read

Video

The Future is Digital: How Video Helps Retailers Keep Up With Market Trends

4 min read

Creative Trends

5 Tips From Creatives on Using Design Trends in Your Work

6 min read

Creative Trends

3 Ways Brands Can Speak to the Younger Generation’s Culturally Aware Language

5 min read

Creating polished designs doesn't have to be complicated. Build off a template, incorporate a background, and use icons to see how easy it can be.

Creative Trends

7 Template, Background, and Icon Design Trends to Know Right Now

4 min read

627453756, Michael Fitzsimmons