DEEP DIVE:
From Our Experts

iStock Blog
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From Our Experts

DEEP DIVE:
From Our Experts

Tap into our visual expertise

With almost two decades of experience in stock images, videos, and illustrations, the iStock team of art directors, alongside our 250k creative contributors, are well positioned to help you capture your audience’s attention with world-class visuals. Check out the tips below to harness that expertise.

From Our Experts Resources

Follow these 5 tips for retail marketers and connect with your target audience.
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Five Tips for Retail Marketing in 2023

4 min read
Conceptual illustration about education showing a people with chat bubbles above their heads
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Current and Emerging Vector Trends for 2023

4 min read
Follow these 5 tips for healthcare marketers to connect with your target audience.
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Five Healthcare Marketing Tips for 2023

4 min read
social media image size guide
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Social Media Image Size Guide 2022

8 min read
Learn tips on how to make standout visually consistent design from our world-class creative team at iStock in this guide.
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Infographic: How to Design Your Layouts for Maximum Effectiveness

7 min read
EPS files are a type of file format for vector illustrations commonly used by designers. Learn how to open EPS files, how to best use them, and more.
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What is an EPS File? 7 Things You Need to Know About Them

5 min read
A collage of imagery, featuring a father taking care of his child while working from home, a woman hugging her dog, and an illustration of ice cream.

Curated Galleries: Friendship Photos, WFH Images, and Abstract Backgrounds

4 min read
Store associate helps a woman a clothing store

Featured iStock Exclusive Artist: Pixdeluxe

4 min read
Woman buying a basil plant at a vegan shop.

Featured iStock Exclusive Artist: Tempura

5 min read
A group of friends laugh together at lunch on an restaurant patio

Featured iStock Exclusive Artist: SDI Productions

5 min read
Abstract video of colorful acrylic paint and oil bubbles moving around
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7 Unique Ways to Use Stock Videos in Your Projects

5 min read
Male rock climber helps his friend get to the mountain top.

Featured iStock Exclusive Artist: Simonkr

5 min read
We asked Rich Legg, an iStock contributor and image inspector for his expert insight into how stock imagery can help you send a more authentic message.

Ask the Expert: 5 Tips from an iStock Photographer on Using Imagery to Meet the Moment

4 min read
See how iStock contributor JanieCbros draws viewers in with their technically and visually stunning work.

Featured iStock Exclusive Artist: JanieCbros

4 min read
Young man exploring a new mountain area at sunrise. He is traveling alone in a beautiful sunny day.

Featured iStock-Exclusive Artist: FilmColoratStudio

5 min read
What is a royalty-free image? How do you open an EPS file? How can I use stock footage? Let iStock guide you through these questions & more with our comprehensive guide.

Learn with iStock: All you need to know about stock footage, image licensing, and file formats

22 min read
Find out how the editing team at iStock curates imagery and helps you find the perfect stock image or video.

Ask the Expert: How iStock Curators Give Your Projects a Leg Up

5 min read
A lot of thought goes into finding the best stock photos or videos for your project. iStock can make the process easier with this guide to finding stock photos or videos.

How to Choose the Best Royalty-Free Photos and Stock Videos for Your Project

8 min read
iStock has grown over the past 20+ years as a leader in the visual industry. Learn about how our key milestones can help you achieve creative success.
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A Brief History of iStock, and What It Means for Your Work

4 min read
Need to learn how to convert a JPG to PNG? Or vice versa? Learn more with iStock on how to convert image formats to the file extension you need for your next project.

How to Convert Image File Formats

8 min read
Earth Day (April 22) is a reminder that sustainability is a major force in American consumers’ decision-making; here's how to convey a more empathetic world.
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Three Tips for Visualizing Sustainability in a More Empathetic World

4 min read
Specialized marketing tips by industry for small businesses to connect to target audiences more efficiently.
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Tips for Small Business Marketers

3 min read
Follow these five tips for technology marketers and drive stronger connections with your target audience.
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Five Tips for Technology Marketers in 2021

5 min read
Follow these 5 tips for financial services marketers to connect with your target audience.
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Five Tips for Financial Services Marketers

4 min read
Follow these 5 education sector marketing tips to better connect with your target audience.
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Five Education Marketing Tips for 2021

5 min read
Visual trends are ever-changing, but they aren’t changing on their own. Read on to find out how iStock curates images and how to keep your content fresh.

How iStock Curates the Best, Most Relevant Images for Your Creative Work

4 min read
Composite images are created by combining two or more images together. Follow our dos and don’ts of composite images and learn how to use them for projects.
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How Combining Photos Into Composite Images Can Help Your Creative Process

5 min read
Learn how to repurpose licensed images from iStock to get the most bang for your buck.
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4 Ways to Maximize Your Creative by Repurposing Licensed Images

5 min read
Learn the most important skills for editing and creating images. Examples of adjusting white balance, colors, exposure, adding text overlays, and blemish removal.

How to Edit Photos: 9 Important Skills for Editing Images

9 min read
A small business owner and florist proudly stands in her flower shop as she works on a floral arrangement

4 Expert Tips to Help You Authentically Portray Women in Campaigns

3 min read
We sat down with Andre Jolicoeur, an iStock Exclusive Illustrator, for insider tips on how to best integrate illustrations into creative projects.

Ask the Expert: 5 Design Tips from an iStock Illustrator

4 min read
Vector graphics make a statement that catches the eye and your viewer’s attention instantly. Learn about the different types of vectors iStock offers.
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How to Use Vectors in Your Next Marketing Project

4 min read
For freelancers in any field, a stand-out portfolio is key. Discover how and why you should make the most of visuals in your portfolio.
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Ask the Expert: How to Optimize Your Freelance Portfolio

5 min read
During turbulent times, marketers should use seize the opportunity to strengthen business, content, and visual strategies. Discover where iStock can help.

Pivoting Your Brand Strategy During a Crisis

5 min read
COVID-19 has impacted consumer behavior and brands across the board. Follow these steps to learn how iStock can help you make the most of what you have.

COVID-19’s Impact on Your Advertising Budget

5 min read
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Curated Content: Mental Health & Wellness

3 min read
Your one stop shop for all things typography and the different iStock licenses you'll need, depending on your project.
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3 Projects Perfect for iStock Typography (and the Licensing You’ll Need)

4 min read
Meet one of our iStock contributors, Kristian Sekulic, a Serbian photographer who focused on nature and wildlife photography before exploring stock imagery.

Featured iStock Exclusive Artist: Kristian Sekulic

5 min read
Check out our helpful tips and curated selections for your image and video needs so you can set your holiday-season projects up for success.
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Curated Videos and Imagery: How to Prep Your End-of-Year Holiday Campaigns

3 min read
Even though it may feel like everything has been put on pause, the need to share stories hasn’t. In fact, it may be more important than ever.

Getting Creative With Your Storytelling When the World Is on Pause

5 min read
In this roundup of collections, we’ll share five of our latest curated boards, including pandemic footage, that will bring a bold edge to your brand.
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Curated Galleries: The Latest, from Videos to Illustrations

3 min read
Find powerful imagery that isn’t tone-deaf to the current situation to make your creative work ring true with your audience.

6 Tips for Finding Powerful Stock Visuals During a Crisis

5 min read
It's important for your imagery to reflect the current pandemic. Avoid coming off as tone-deaf in your brand's marketing campaigns with these tips.

Refreshing Your Marketing Campaigns in the Age of Coronavirus

4 min read
Having diverse imagery is important, but are you using the right search terms to find them? Use iStock's tips to help make your content feel authentic.

Search Terms That Will Help You Get Authentic Imagery

3 min read
Consumers are becoming more diverse and marketing campaigns should reflect them. Here are factors to consider when making your visual content more diverse.
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The Importance of Using Diverse Imagery in Campaigns

4 min read
Unnatural stock imagery can distract from your overall project. Use these tips to find stock imagery that feels real and helps connect with your audience.

How to Choose More Authentic, More Engaging Stock Imagery

4 min read
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Tailor Your Visuals to Your Customer’s Needs: 4 Trends to Tap Into in 2020

5 min read
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How to Connect With Your Audience During COVID-19

4 min read
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Curated Galleries: Video That Engages Your Audience

3 min read
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Curated Gallery Spotlight: What’s New on iStock Right Now

3 min read
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Featured iStock Exclusive Artists: PixelCatchers

4 min read
Photo of a young woman rearranging plants in her rooftop garden
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Keep It Fresh: Use New Visuals to Stay Relevant

4 min read
3807272---Top-3-Reasons-Designers-Keep-Choosing-iStock.jpg

Top 3 Reasons Designers Keep Choosing iStock

5 min read
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Want to Win Fans and Boost Online Performance? Make it Real.

4 min read
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Featured iStock-Exclusive Artist: Milijan Marinovic

4 min read
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Bring Your Website to Life with Great Imagery

4 min read
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5 Steps to Creating Successful Seasonal Marketing Campaigns

5 min read

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