DEEP DIVE:
Digital Marketing

iStock Blog
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Digital Marketing

DEEP DIVE:
Digital Marketing

Solidify your digital marketing strategy

The world of digital advertising rarely stays the same for long—with changing algorithms tempering your social media results, the constant battle for space in a user’s email inbox, and maintaining a look and feel for your business that’s friendly on mobile and on a desktop site—so your brand needs to constantly adapt. Learn how to do that and build your digital marketing strategy with these tips and tricks.

Digital Marketing Resources

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How to Use VisualGPS Insights to Influence Your Digital Marketing Strategy

5 min read
Uncover how to use A/B testing to improve the performance of your paid social media ads.

How A/B Testing Can Improve Your Social Media Advertising

7 min read
Discover the basics of color psychology and learn to combine colors like a pro to attract and engage your audiences and keep them coming back.
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The Essential Guide to Using Color in Marketing and Branding

5 min read
What are royalty-free images? What's the best way to use them? Are there different types? Here we review the basics for beginning designers and pros alike.
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Royalty Free Images for Commercial Use Guide

11 min read
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Common Aspect Ratios for Images and Video

9 min read
GIFs instantly grab a viewer’s attention and communicate a specific idea in a matter of seconds. Learn about how you can use iStock's clips to create GIFs.
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How to Make Animated GIFs

5 min read
VisualGPS Insights logo over a search page.
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How to use VisualGPS Insights to inform your SEO strategy

6 min read
Every social media platform has its own unique video display requirements. Find out how to export a video to any social media platform.
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How to Export Video for Social Media

6 min read
Learn how iStock can help you define your brand and engage your audience on social media. From tips to choosing the best visual content to your approach.

How iStock Can Help Keep Your Brand Fresh on Social Media

7 min read
A clipart image of a woman searching multiple browsers by Kristina Astakhova
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Improve Site Performance with Anchor Text & Images

5 min read
Learn how stock photography can make an engaging and eye-catching addition to your visual content mix for social media.

Create an Authentic Social Media Experience with Superior Stock Photography

5 min read
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Creative Ways to Use Videos in Paid Social Ads

5 min read
When your images are the right size, your site runs faster and looks better. Learn how to optimize your images for the web to ensure your site looks and performs its best.

The Ultimate Guide to Optimizing Images for the Web

10 min read
Valentine’s Day is here and the images, videos, and illustrations used in your marketing can help you better connect with your customers.
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Choosing Valentine’s Imagery Your Customers Will Love

4 min read
Download our PDF eBook and checklist to learn how to create a bold, branded visual language for your business without ever having to leave iStock.
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eBook: Visual Identity 101 – How to Create a Stellar Look and Feel for Your Brand

3 min read
Learn more about how due to the coronavirus pandemic, more brands are using

40% of Marketers Now Use Shoppable Video Ads, Underpinning ‘Storeless’ Economy

4 min read
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10 Elements of Modern Web Design That Drive Engagement (With Examples)

16 min read
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5 Things You Need to Remember About Email Marketing

4 min read
First impressions are absolutely crucial on social media. Discover the importance of brand image and how it can help turn your followers into customers.

How to Create a Cohesive Brand Image on Social Media

9 min read
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Tips for Writing a Dynamic Press Release

5 min read
With so much competition, it can be hard for ads to stand out. Learn how to make an effective ad to reach more customers, and hopefully, lead to more sales.

Simple Ideas for Creating an Effective Ad (That Works!)

4 min read
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How to Tell Effective Stories Through E-commerce Today

5 min read
Posts with the Instagram carousel feature get the highest engagement rates. Check out these tips to make sure you're using this feature to its full potential.

How to Create Engaging Instagram Carousel Posts

3 min read
Whether it’s guerrilla marketing, traditional approaches or going digital, learn the different ways to get your brand name noticed.

5 Strategies for Growing Brand Visibility

4 min read
If you’re not marketing on mobile, you’re missing out. Here are expert tips to make sure your content tells your brand's story even on the smallest screen.
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The Mobile Marketing Strategy Guide: 4 Things You Can Implement Right Now

9 min read
Print still plays a powerful role in placing your brand in front of your customers. Here are a few of the valuable ways print can be a powerful tool.

Why Print Advertising is Still Important for Your Marketing

3 min read
When it comes to refreshing your brand, follow these guidelines to see which elements need refreshing and how to go about it successfully.

New Logo! Now What? The Brand-Refresh Process Explained

5 min read
Follow these tips and tricks in creating effective and engaging social media graphics.

Creating Engaging Social Media Graphics

5 min read
Consumers are becoming more diverse and marketing campaigns should reflect them. Here are factors to consider when making your visual content more diverse.
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The Importance of Using Diverse Imagery in Campaigns

4 min read
Despite an ever-expanding playbook of digital marketing strategies, see why brochures are still considered crucial when it comes to marketing collateral.
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4 Ways to Get a Killer Business Brochure Design

7 min read
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5 Ways Good Design Can Help Convert New Customers for Startups and Small Businesses

6 min read
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The Ultimate Marketing To-Do List for Small Businesses

6 min read
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eBook: Using Imagery in Digital Marketing 101

3 min read
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Visual Identity 101: Checklist

3 min read
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Illustration or Photography? 5 Questions to Ask Yourself

6 min read
Attractive mature asian man with white stylish short beard looking at laptop computer with teenage eye glasses hipster woman in cafe. Teaching internet online or wifi technology in older man concept.

How to Increase Traffic to Your Website

8 min read
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The Evolution of Engagement: Why Brands Need to Leverage Visuals

5 min read
Hand taking top view shot of table. Homemade cake, mandarine oranges and cup of coffee are on the table.

How to Run a Successful Instagram Advertising Campaign

11 min read
Learn the do's and don'ts of creating a professional website so your brand will stand out.

How to Create a Killer Professional Website, Straight from the Pros

5 min read
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4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

7 min read
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5 Key Insights for Creating a Successful Website

4 min read
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6 Ways to Create a Website That’s Accessible (and Why It’s Important to Do So)

11 min read
Creating an Instagram ad isn't enough these days. Learn how to create a successful campaign and stand out from the rest.

8 Tips for a Successful Instagram Advertising Campaign

6 min read
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Video Marketing – Elevate Your Brand to the Next Level

4 min read
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Slow The Scroll: How to Choose The Best Social Media Images

5 min read

1165323912, Delmaine Donson