Tips for Small Business Marketers

 In Industry Trends

900886394, Eva-Katalin | 1266664132, MixMedia | 1268560966, Koh Sze Kiat

Whether you’re marketing financial services or technology, health and wellness, or education—not to mention, retail—grabbing customers’ attention is a challenge. For small businesses, though, the challenge is often compounded because of significantly smaller budgets and staff. And while there are numerous factors that can make or break any business, particularly in its first years, marketing is a major one.

Today’s customers expect high-quality, visual content and the data backs that up—content with images see 650% higher engagement compared to their text-only counterparts. Impressions made visually can go a long way toward breaking through the noise, building your customer base, and keeping customers coming back for more. Fortunately, you don’t need a large budget to access effective, authentic imagery.

iStock is here to help. We’ve put together marketing tips for several industries that you can use to build brand awareness, create stronger customer relationships, and increase conversion rates—and how iStock can help you reach those goals. Check out all our tips or simply select the industry that fits best.

Financial Services


Health and Wellness



Sign up or renew your plan today to ensure your small business always has access to the images it needs to create customer-engaging, revenue-driving content.

Was this article helpful?
Share this article
Get the latest tips from iStock
  • Hidden
  • Hidden
More Resources for You