Why Print Advertising is Still Important for Your Marketing
Despite what you may have heard, print advertising is alive and kicking. Whether it’s a magazine ad, direct mail, or even business cards, print still plays a powerful role in placing your brand in front of your customers.
Here are a few of the valuable ways print can be a powerful tool, either in your branding, marketing, or advertising toolkit.
Print advertising connects more on an emotional level with readers than digital. It offers readers a chance to linger over your product and its message in a way that other channels don’t. Print advertising provides prospects a tangible way to engage with your brand message.
Print advertising can also support your digital marketing. Strategic print advertising can drive traffic to your website if your site functions as an e-commerce store. It can drive even deeper interaction with your brand.
Direct mail presents a tangible experience for your customers. With print they can physically experience your brand and its message, giving them a personalized medium for expressing your brand services and benefits.
Multi-piece direct mail packages offer many opportunities for customers to discover your brand — all in a single package.
Smaller Direct-Mail Initiatives
Postcards can be an affordable way to place your brand in front of customers you want to reach.
In addition, direct mail can serve as a measurable marketing tool: You can use direct mail to send customers to a landing page so that you can track responses.
Business Cards and Letterhead
Creating relationships with customers is still a very up-close-and-personal proposition. Make an effective impression by corresponding with both customers and prospects, doing so with custom-designed business cards and stationery. This can set the right tone you want to set.
Brochures and Handouts
A well-designed brochure can serve as a powerful support mechanism for presentations. It’s one thing to stand in front of prospects and tell them about the wonderful product or service you can offer. It’s another to give them something tangible to take away.
Increase the impression you leave with a brochure that has vivid imagery, as well as actionable content.
Downloadable PDF documents, or other gated content, are also valuable tools for wooing customers. They also gather valuable data for retargeting and for prospect databases.
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