How Does Video Production Help in Marketing Your Business?

 In Best Practices

1137088766, Dmitry SHISHKIN

Video production today is what billboard ads were yesterday. Although pictures are great too, there is something about a video advertisement that catches a consumer’s attention. Marketing today typically involves video production, and businesses benefit from it.

In a highly competitive market, marketing your business is even more vital to the success of the company, as it is in its survival. So let’s look at a few things about video marketing. We will briefly discuss how to get started in creating a video and what a well-crafted video advertisement can do for your business.

Questions to Consider

Before we get into the beneficial aspects of using video to market your business, we need to note a few questions you should consider when thinking about ideas for your video ad. In producing a video ad, think about the product or service you are providing.

Think about it from a consumer’s perspective. What kinds of consumers is your business catering to? What are some real-life examples in which your product or service can be helpful to your consumer? Why is your business better than the competitors’? What can your company offer that no one else can? These are just a few questions to help inspire you to create a unique video production to market your business.

Video Equipment

As you begin to think of ideas for your video to market your product or service, you are probably concerned about the equipment and software needed to make a video. Don’t worry, you can start off with a digital camera, a quality tablet, or smartphone, and a microphone (headphones that came with your smartphone are fine). Video-editing software will also be essential, and you can find free video-editing apps or software online to get started with.

When you become comfortable with your equipment and become more familiar with the video-editing software, you may want to consider investing in better equipment. As your ideas become more elaborate and intricate, producing and editing a video ad can sometimes feel overwhelming and begin to feel time-consuming.

If you want to focus solely on your business and its daily operations, or feel that someone else may do a better job at creating the videos, you may want to consider hiring professionals to do the job. For instance, if your business is based in New York, it means stiff competition. You’re thinking about the cost of high-quality equipment for the video ad you are going to make. Instead of stressing out about the cost, hire a New York video-production company. The company will have the right equipment to produce good-quality videos, without significantly adding to your business expenses.


Exposure is one of the benefits your business can take advantage of by creating a video advertisement. In fact, a video ad of your business will keep your business relevant in a highly competitive market. With technological advances today, someone from the other side of the world can watch your ad, allowing your business to gain exposure and presence by including the global community. This is even more important today, as products and services have become more convenient and accessible to anyone in the world.

Increase Traffic

One of the key benefits in producing a well-crafted video to market your business is increasing traffic to your website. Increasing web traffic increases traffic to your business, which ultimately increases revenue. A compelling video ad will inspire and motivate your consumers to purchase and use your products or services, keeping your business in the game in a highly (and sometimes vicious) competitive market.


Video marketing is nothing new; however, it is still the future of almost every industry that wants to stay in business. Not only does a video advertisement increase traffic to your business, but it also keeps your business open. How? In today’s modern society, businesses in all industries are always competing to grab their consumers’ attention, and they do this by creating well-crafted video ads.

There is no endorsement, affiliation, or sponsorship between Getty Images and the companies/services mentioned/linked within this article.

This article was written by SmallBizViewpoints from Small Biz Viewpoints and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to

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